02 / A SYDNEY MORNING
Keep it easy.
A loose shirt, a lighter layer, shoes you can walk in. A Sydney day can take you from coffee to dinner with very little notice. Dress with a little room for that.
THE TONE / OUR POINT OF VIEW
An eye on Seoul.
At home in Sydney.
Korean beauty, with a wider view.
THE TONE brings together Korean beauty and the style we notice around it: clothes, interiors and the life of a city.
A good detail
stays with you.
01 / SEOUL, THROUGH OUR EYES
Look a little closer.
We’re drawn to Seoul’s mix of fashion, design and daily life. A sharply cut jacket, a café with beautiful chairs, an old shopfront beside something new.
There’s plenty to borrow without copying a whole look. Start with a proportion, a colour or the way two textures sit together.
03 / A MELBOURNE EVENING
Add a little contrast.
A knit over a crisp shirt. A relaxed jacket with something more precise. For an evening in Melbourne, we like a change of texture as much as an extra layer.
04 / THE BEAUTY EDIT
Start at the shelf.
Our first edit is Korean beauty. Browse the textures, read the ingredients and choose what earns a place in your routine.
Fashion and lifestyle will follow. The thread between them is simple: things we notice, and want to share.